Performance Max (PMax) is a goal-based Google Ads campaign type that uses AI to automate ad placement across all Google channels to drive conversions.
We were tasked with creating a PMax campaign using the proposition, “Nobody supports your next home step like NatWest Mortgage Solutions.”
Using social hooks, we created a series of engaging executions that communicated that NatWest can help make (re)mortgages simpler and easier for customers, leaving them time
to focus on what really matters – making their first or next house, a home. And because we were talking to two sets of audience, we were able to use the same executions but with different talent.
The executions were formatted into 100 different assets. That’s a lot. So here they are in 9:16:
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Elliott Parry & Harry Irons