“Rob is an inspiration. An extremely talented writer who creates wonderfully engaging work and can capture tone of voice quickly, writing
and delivering guidelines and TOV workshops to clients. He is intelligent and embraces the conceptual creative process. He goes over and
above with care and integrity on every project.
Rob lives and breaths culture setting him up for a successful outcome every time, no matter the brief. He is not afraid of rolling up his sleeves
to deliver on his own or as part of the team. He is also one of the funniest people I’ve met and worked with, instantly personable and easy to
get along with.
His leadership and people management/mentoring skills are strong. Popular and a firm favourite amongst his colleagues, he leads with empathy
and clarity. Rob is often the one people will turn to on the team for support and I've seen younger creatives build confidence and become much
better under his leadership.“
- Lyn Cunningham-Gray, Associate Design Director, T&P
“I’ve had the pleasure of working with Rob, and he’s one of those creatives who genuinely brings ideas to life. As Associate Creative Director,
he doesn’t just talk about concepts– he makes them happen by working closely with strategists, account teams and production.
Rob’s also a supportive and thoughtful leader. He backs his creatives, gives clear direction and creates an environment where people can do
their best work.
If you’re looking for a bright, energetic creative leader who delivers great ideas with a real sense of fun, I’d happily recommend Rob.“
- Graham Cassidy, Business & Delivery Lead, T&P
“In his 5.5 years with Amazon, Rob helped transition the XCM creative team from being purely design-focussed into one that is capable of producing
best in class campaigns – his radio work has consistently been recognised. He has a passion for supporting young creatives and has always been
first to volunteer time with mentoring.”
- Ed Smith, GM EU Integrated Marketing, Amazon XCM
“Rob is a fantastic writer and the kind of creative that never gives up and always works hard to go beyond. He’s also a team player who supports and
inspires everyone in the team with his positive energy. His creative vision and deep understanding of cultural insights makes him a perfect leader for
any creative industry team.“
- Emilio Pastore, CD, Amazon XCM
“I’ve had the pleasure of working with Rob on numerous different projects. Rob has a great ability to write insightful, witty or emotive copy lines, scripts
and concepts, that are always on point, communicating the strategic message of the campaign. He is passionate about his work and uses this passion
and resulting energy to break apart and challenge every brief, so that he is able to fully realize all of its facets.
Rob is diligent in his approach to his projects and effectively works on his own and within a team; I have seen him excel in both circumstances. Rob steps
up and takes on more responsibility, without flinching. He took the opportunity to lead the Amazon Echo campaign work across Europe and skillfully navigated
this challenge, without missing a beat in terms of creative excellence and making sure to deliver within tight deadlines.
Rob is a talented copywriter/creative that has the rare ability to take his talent and fuse it with hard work to produce creative campaigns.”
- Olly Moss, Group Creative Lead, Amazon XCM
“Rob and I worked together for over 5 and a half years in an ever-changing team and on a huge range of different projects. Throughout that time Rob always
stood out as a particularly unique creative, he is a very funny, down to earth guy, and this is reflected in his work. When it comes to creative concepts he is a
master of identifying simple human truths and insights. He's also an incredibly versatile copy writer, from naturally bringing subtle (and sometime not so subtle)
comedy, to a genuinely heartfelt tone when needed. On top of all that he's a great collaborator, and champion of young talent.“
- Matt Wood, Senior Art Director, Amazon XCM
“I was lucky enough to work together with Rob on Amazon's sport sponsorship creative outputs - not only is he a very talented and quick-thinking creative, but
he has a vast knowledge of sport and strong understanding of how to engage with fans authentically through brand campaigns. And brilliant fun to work with too!“
- Laura McDonnell, Head of Sponsorship, Amazon XCM
“Rob's ability as a copywriter is magic. He understands way beyond the task at hand and executes accordingly, where no job is too big or too small for the level of
craft and love he puts into every project. Not only does he performs as a creative, but also manages stakeholders and winning them over with wit. It's been a pleasure
to work with him and looking forward to the next project we can turn into our advertising adventure.“
- Joe Walker, Creative Programme Manager, Amazon XCM