Alternatively, check out below...and listen to this playlist I put together especially for this moment: https://open.spotify.com/playlist/5W9DrzN8CeON0dqptP2zoU?si=70c0534ce2384baa
Rob Hainsworth - ACD Creative & Copywriter
T: 07751272454 / E: rjhcreativeltd@gmail.com
Hiya, I’m Rob.
With 20+ years experience concepting, copywriting and managing the creative process from inception to completion, I am a curious, future-focused creative with a diverse portfolio. My ability to be flexible and to motivate and inspire others means I thrive in a team environment, but I am equally happy to work on my own. I am always keen to embrace new challenges and to continue to bring my experience and skills to the advertising industry.
I have:
• Got SSC Napoli to help make deliveries over the busy Christmas period
• Helped a lady order her shopping while being attacked by territorial squirrels
• Made the nation get excited for the biggest baking event on TV
• FINALLY revealed the truth behind why the sky is blue and what, exactly an Arancini ball is
• Turned an Echo Dot into a sled
• Encouraged school children to write to the Prime Minister
• Got mums across the UK sharing motherhood stories on Mother's Day - through a Facebook Canvas ad
• Taught 200,000 (and counting) people how to open a bottle of beer using a piece of paper
• Turned The Cutty Sark into a photo opportunity as iconic as The Leaning Tower of Pisa
• Changed the way women experiment and purchase makeup
• Been nominated for awards and won a few too
| I
like to be creative at every opportunity. To that end, in my spare time, (and
when not raising a child!) I enjoy photography, illustration, writing (I’ve had a short story published in an eBook compilation of short stories. I’ve also self-published two eBooks) and…gardening. |
But enough about me.
Click on my name at the top to view my work. I hope you enjoy looking through it as much as I did making it.
Or if you want to, scroll down for my CV or click on ‘Rob is...’ to read nice things people have said.
Cheers,
Rob
Core Strengths
| • Conceptualising • Multi-channel strategic thinking • Writing headlines, long & short copy, branding, editing copy • Bringing everyone together so we feel like a team on a project and not a bunch of individuals • Big or small, projects are treated with the same passion & dedication • Generous with sharing ideas, helping others & rolling up my sleeves to make a project work • Whether helping them with work or lending an ear, I enjoy mentoring junior members of the team • Writing TV & (especially) radio scripts |
Skills
• Art direction, scamping, short content editing
• Proficient in Illustrator, Photoshop, InDesign
Career History
Nov 2024 – Present
Associate Creative Director, T&P &NatWest
• Leading a team of 8 creatives and copywriters, delivering integrated campaigns across ATL, digital and social
• Driving the creative vision while maintaining brand tone, strategic alignment and regulatory clarity
• Shaping and mentoring a high-performing team while managing client relationships and creative output at pace
• Providing copy and concept support for Hive (British Gas) and TalkSport
Highlights:
• Playing an pivital role in NatWest Premier’s, “You can with Premier” campaign which has garnered a high level of client satisfaction, including from the CMO
• NatWest Rooster Money DRTV edit out-performed the original brand edit and achieved a 14% increase in purchase
• Gyokeres x Gabby TalkSport social reel was one of their highest-performing reels of 2025
June 2023 – Nov 2024
RJHCreative LTD
• Freelance Creative/Copywriter assignments at House of Greenland, Gravity Global and Siegel+Gale
• I have also spent time honing my customer service skills working as a Customer Assistant at Morrisons and caring for my young son
• I have also attended various CPD courses to continue my professional development - in Proofreading & Copyediting, SEO copywriting, UX Design, and Art Direction
Oct 2017 – June 2023
Creative Lead, Amazon XCM
• Wrote, co-directed and co-edited Q4 2017 organic social content
• Wrote cross-brand TVCs with 'La Meilleur Patissier' (the French 'Bake Off') and sponsorship idents for 'The Great British Bake Off' in 2018 & 2019
• Wrote TVCs for Fire TV - "Can your TV do that?" (shortlisted for Campaign Media Awards 2019)
• Wrote and art-directed Alexa’s 2018 pan-European DOOH campaign
• Wrote UK, EU and US TVC & radio scripts incl. Q4 2020 & 2021
• Creative Lead of Q4 2021 pan-European campaign
• Created Prime Day 2021 360 campaign
• Created Amazon's content in partnership with SSC Napoli, seasons 2021/2022 & 2022/2023
• Created homepage content for 'Operation London Bridge' & Amazon’s partnership with Comic Relief
Highlights:
• Being one of only three creatives when I arrived, I helped transform the culture of the department from design/production-led to a creative-led team of fifteen
• Became the go-to for radio scripts and given the title, "Mr. Radio"
• Mentored junior members of the creative department
June 2017 – Oct 2017
RJHCreative LTD
Freelance Creative/Copywriter assignments at Chaos Design, Fever PR & Collider
June 2016 - June 2017
Associate Creative Director, The Social Partners
• Led a close-knit team in creating engaging social media campaigns for Allianz (including their partnership with The Vatican), New Amsterdam Vodka, Hovis, Wilkinson Sword & Clover
Highlights:
• Introduced creative processes - creative, copywriting and design briefs
• #thatmoment , Wilkinson Sword's 2017 Facebook campaign was "What I've been waiting for for the last three years" - Senior Client
November 2014 – June 2016
RJHCreative LTD
Freelance Creative/Copywriter assignments at DesignStudio, Manchester Utd, TMW UnLtd, The Marketing Store, Cleverducks, Rapp, Blippar, Razorfish, Huge, HeyHuman,
Southpaw, NWP Creative, Brave, Octagon, whynot! & GreyPossible
Mar-Nov 2014
Senior Creative/Copywriter, Kitcatt Nohr
• Created 360 campaigns for SKY, Dogs Trust, Nissan and AXA
Highlights:
• Creative Lead in BrandLive presentation to P&G
• Creative Lead in Hyundai and SunLife pitches
• Mentored junior members of the creative department
Mar 2011-Mar 2014
Mid Weight Creative/Copywriter, The Communications Agency
• Created 360 campaigns for Argos, American Express, The Balvenie, Vue, NatWest/RBS, The Bobby Moore Fund, The National Maritime Museum & the re-launch of Cutty Sark
• Conceptualised promotional collateral for British Airways, Universal Pictures & BBC
Highlights:
• Shortlisted for the 2013 DMA and CIM Awards for The Anne Frank Trust
• Mentored interns and placement teams
Achievements:
2026 - Creative Circle judge - Audio & Sound Design
2025 - Creative Circle judge - Audio & Sound Design
2024 - UX Fundamentals (CPD): Distinction
2023 - Art Direction Short Course @ UAL, Chelsea (CPD)
Keyword Research for SEO (CPD): Distinction
Proofreading & Copyediting (CPD): Distinction
Content Marketing Strategy (CPD)
2022 - Mentor for Creative Mentor Network
2018 - Volunteer for Coram Beanstalk: Helping young school children to read
2016-present - Mentor for Young Creative Council
2014 - Short story, “Loving you to death” published in anthology of YA short stories
Awards
2019 - Campaign Media Awards (Shortlist): Amazon Fire TV
2017 - Drum Master of Marketing Awards (Finalist): Blippar & Max Factor - Best use of AR/VR
Drum Marketing Awards (Winner): Blippar & Max Factor - Mobile Strategy or Campaign of the Year
2016 - Chip Shop Awards (Finalist): Best use of an animal - Veet
Marketing Achievement Awards (Finalist): San Miguel, “Tweet to Fill” - Regional Marketing
2015 - Drum Master of Marketing Awards (Gold Winner): Carlsberg - Content Marketing
Chip Shop Award (Vinegar): Sony 4K TV - Campaign that should have ran
2013 - CIM Awards (Finalist): The Anne Frank Trust
DMA Awards (Finalist): The Anne Frank Trust