Alternatively, check out below...and listen to this playlist I put together especially for this moment:
https://open.spotify.com/playlist/5W9DrzN8CeON0dqptP2zoU?si=70c0534ce2384baa
Rob Hainsworth - ACD / Senior Creative & Copywriter
T: 07751272454 / E: rjhcreativeltd@gmail.com
Award-winning Associate Creative Director with 20+ years’ experience in creative direction,
copywriting, integrated campaign development, and conceptual leadership across major
global brands. Skilled in 360 campaigns, digital content, TV, OOH, social, and brand storytelling.
Strong track record in team leadership, cross-functional collaboration, and driving creative
effectiveness. Adept at managing stakeholders, delivering high-impact multi-market work, and
mentoring high-performing creative teams. Experienced across tech, finance, FMCG, sport,
entertainment, retail, and charity sectors.
I have:
• Got SSC Napoli to help make deliveries over the busy Christmas period
• Helped a lady order her shopping while being attacked by territorial squirrels
• Made the nation get excited for the biggest baking event on TV
• FINALLY revealed the truth behind why the sky is blue and what, exactly an Arancini ball is
• Turned an Echo Dot into a sled
• Encouraged school children to write to the Prime Minister
• Got mums across the UK sharing motherhood stories on Mother's Day - through a Facebook Canvas ad
• Taught 200,000 (and counting) people how to open a bottle of beer using a piece of paper
• Turned The Cutty Sark into a photo opportunity as iconic as The Leaning Tower of Pisa
• Changed the way women experiment and purchase makeup
• Been nominated for awards and won a few too
| I
like to be creative at every opportunity. To that end, in my spare time, (and
when not raising two children!) I enjoy photography, illustration, writing (I’ve had a short story published in an eBook compilation and self-published two eBooks) and…gardening. |
But enough about me.
Click here to view my work or if you want to, scroll down for my CV.
Cheers,
Rob
Core Strengths
| • Conceptualising • Multi-channel strategic thinking • Writing headlines, long & short copy, branding, editing copy • Bringing everyone together so we feel like a team on a project and not a bunch of individuals • Big or small, projects are treated with the same passion & dedication • Generous with sharing ideas, helping others & rolling up my sleeves to make a project work • Whether helping them with work or lending an ear, I enjoy mentoring junior members of the team • Writing TV & (especially) radio scripts |
Skills
• Art direction, scamping, short content editing
• Proficient in Illustrator, Photoshop, InDesign
Career History
Nov 2024 – Apr 2026
Associate Creative Director, T&P &NatWest
• Led a team of eight creatives, delivering 360 campaigns across ATL, digital, social and integrated content
• Provided creative direction, concepting and copywriting leadership for Hive, TalkSport and NatWest
• Ensured brand consistency, regulatory clarity and strategic alignment across all outputs
• Mentored and developed creative talent, improving workflow, performance and creative output
• Collaborated with strategy, design and client teams to deliver fast paced multi-channel campaigns
Highlights:
• Playing an pivital role in NatWest Premier’s, “You can with Premier” campaign which has garnered a high level
of client satisfaction, including from the CMO
• NatWest Rooster Money DRTV edit out-performed the original brand edit and achieved a 14% increase in purchase
• Gyokeres x Gabby was one of TalkSport’s highest-performing reels of 2025
June 2023 – Nov 2024
RJHCreative LTD
• Collaborated with leading agencies like Siegel+Gale and Gravity Global to create B2B and B2C campaigns
• Developed a comprehensive social campaign for Strong Roots (with the agency Ruffle) within a single day,
demonstrating agility and creativity
• Managed a local business's social media, establishing consistent branding and engaging customers to enhance
online sales
• Attended various CPD courses to continue my professional development - in Proofreading & Copyediting,
SEO copywriting, UX Design, and Art Direction
Oct 2017 – June 2023
Creative Lead, Amazon XCM
• Scaled the in-house creative team from 3 to 15, contributing to an evolved creative-led department
• Led pan-European 360 campaigns for Spring Sale, Alexa DOOH, Prime Day and Q4 peak season
• Led UK-only campaigns for Fire TV, Great British Bake Off and Operation London Bridge
• Led social and OLV creative for the SSC Napoli partnership (2021–2023)
• Mentored junior creatives and influenced culture, standards and team collaboration
Highlights:
• Being one of only three creatives when I arrived, I helped transform the culture of the department from
design/production-led to a creative-led team of fifteen
• Became the go-to for radio scripts and given the title, "Mr. Radio"
• Fire TV was shortlisted for Campaign Media Awards 2019
• Mentored junior members of the creative department
June 2017 – Oct 2017
RJHCreative LTD
• Concepted and produced creative for Chaos Design, Fever PR, and Collider
• Delivered pitch materials, campaign ideas, and social-led content
June 2016 - June 2017
Associate Creative Director, The Social Partners
• Created insight-led social content for Allianz, Hovis, New Amsterdam Vodka, and Clover
• Delivered a major Wilkinson Sword campaign praised by the client
• Improved internal creative processes, increasing project efficiency and quality
Highlights:
• Introduced creative processes - creative, copywriting and design briefs
• #thatmoment , Wilkinson Sword's 2017 Facebook campaign was "What I've been waiting for for the last three years" - Senior Client
November 2014 – June 2016
RJHCreative LTD
• Delivered campaigns across brand, experiential, digital, and AR for clients such as DesignStudio, Manchester United, RAPP,
Blippar and GreyPossible
• Co-created the Max Factor AR app (Drum Award winner; MOMA nominee)
Mar-Nov 2014
Senior Creative/Copywriter, Kitcatt Nohr
• Developed 360 campaigns for SKY, Nissan, AXA, and Dogs Trust
• Contributed to and led major pitches and supported junior team development
Mar 2011-Mar 2014
Mid Weight Creative/Copywriter, The Communications Agency
• Created brand campaigns for Amex, NatWest, The Balvenie, British Airways and Cutty Sark
• Created promotional collateral for British Airways, Universal Pictures & BBC
• Mentored interns and contributed to team culture
• Conceptualised promotional collateral for British Airways, Universal Pictures & BBC
Highlights:
• Work for The Anne Frank Trust was shortlisted for the DMA and CIM Awards 2013
• Mentored interns and placement teams
Achievements:
2026 - Creative Circle judge - Audio & Sound Design
2025 - Creative Circle judge - Audio & Sound Design
2024 - UX Fundamentals (CPD): Distinction
2023 - Art Direction Short Course @ UAL, Chelsea (CPD)
Keyword Research for SEO (CPD): Distinction
Proofreading & Copyediting (CPD): Distinction
Content Marketing Strategy (CPD)
2022 - Mentor for Creative Mentor Network
2018 - Volunteer for Coram Beanstalk: Helping young school children to read
2016-present - Mentor for Young Creative Council
2014 - Short story, “Loving you to death” published in anthology of YA short stories
Awards
2019 - Campaign Media Awards (Shortlist): Amazon Fire TV
2017 - Drum Master of Marketing Awards (Finalist): Blippar & Max Factor - Best use of AR/VR
Drum Marketing Awards (Winner): Blippar & Max Factor - Mobile Strategy or Campaign of the Year
2016 - Chip Shop Awards (Finalist): Best use of an animal - Veet
Marketing Achievement Awards (Finalist): San Miguel, “Tweet to Fill” - Regional Marketing
2015 - Drum Master of Marketing Awards (Gold Winner): Carlsberg - Content Marketing
Chip Shop Award (Vinegar): Sony 4K TV - Campaign that should have ran
2013 - CIM Awards (Finalist): The Anne Frank Trust
DMA Awards (Finalist): The Anne Frank Trust