Although 90% of make-up purchases happen in-store, approximately 70% of women conduct research online before buying beauty products.
With this in mind, an app that makes it possible for women to learn about Max Factor’s products, and tailor their user experience with a simple
‘Blipp’, sounded like a great idea.
Stats:
• Over 80,000 interactions
• 6 minutes dwell time on average
• Click-through rate to purchase of 82%
• 70% of users trusted the app's recommendations
• 200 million people reached through online coverage
Nominated for a Drum MOMA 2017 award: Best use of Augmented/Virtual Reality & winner of a Drum Marketing 2017 award:
Mobile Strategy or Campaign of the Year.
So now, it’s possible for customers to instantly buy a foundation they’re used to (there’s a “Buy It Now” function that appears quickly
within the journey), or find a shade of red that’s right for them by scanning the product.
The press seemed to be excited about what it can do and the future of beauty products.
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Claire Asker
