Although 90% of make-up purchases happen in-store, approximately 70% of women conduct research online before buying beauty products.
With this in mind, an app that makes it possible for women to learn about Max Factor’s products, and tailor their user experience with a simple ‘Blipp’, sounded like a great idea.
Stats:
• Over 80,000 interactions
• 6 minutes dwell time on average
• Click-through rate to purchase of 82%
• 70% of users trusted the app's recommendations
• 200 million people reached through online coverage
Nominated for a Drum MOMA 2017 award: Best use of Augmented/Virtual Reality
Winner of a Drum Marketing 2017 award: Mobile Strategy or Campaign of the Year
Scan the ad either in-store
or at home
and compare products with your skin tone
before making a purchase.
So now, it’s possible for customers to instantly buy a foundation they’re used to (there’s a “Buy It Now” function that appears quickly within the journey), or find a shade of red that’s right for them.
Finding the perfect red.
The press seemed to be excited about what it can do and the future of beauty products.
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Claire Asker