Working with Blippar, we created an app that makes it possible for women to learn about Max Factor’s products, and tailor their user
experience with a simple ‘Blipp’.
Stats:
• Over 80,000 interactions
• 6 minutes dwell time on average
• Click-through rate to purchase of 82%
• 70% of users trusted the app's recommendations
• 200 million people reached through online coverage
Nominated for a Drum MOMA 2017 award: Best use of Augmented/Virtual Reality & winner of a Drum Marketing 2017 award:
Mobile Strategy or Campaign of the Year.
The press seemed to be excited about what it can do and the future of beauty products.
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Claire Asker
