When it came out, the Hydro 5 offered a better shave due to its improved lubricating reservoir.
With this in mind, I created #THATMOMENT - which came from the feeling of having a great shave as well as applying to win competitions or receive money-off offers.
To visually communicate this and to make it a bit more fun, I used memes, GIFs and videos. All of which, due to budget restraints, I sourced from stock libraries.
The audience loved it. And a personal highlight for me was the client saying that they had waited three years for something like this on their Facebook page.
'Black Friday' post '25% off post'
‘Free razor’ post 'Valentine's Day' post
'Spring' post