With more shades of colour to see, Sony 4K gives you a new definition of colour like no other TV.
To communicate how shades really enhance the viewer’s experience, the creative taps into the emotional association we all have with colour, be it on TV or in real life.
As a result of the work, The Communications Agency was placed on the roster for future Sony pitches.
Chip Shop Award 2015 Nomination and vinegar for:
Best work for a brand you haven't a hope in hell of winning.
(Test TVCs for UK focus groups - hence white labelling)
Sony 4K from Rob Hainsworth on Vimeo.
Press
Press
DPS/Cross track
The campaign would extend through social media, by way of a caption competition inviting people to share what memories specific shades of colour evoke for them. Winners would win a free Sony 4K TV and have their caption appear in the advertising.
Crowd sourcing Facebook post
Crowd sourced DPS/Cross track
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Michelle Pegg