“JWT Christmas” (2008)
I conceptualised and wrote a Christmas card for JWT's clients. Somehow, I managed to convince the staff to let their children become stars for the day. We sent it out and it was pulled within 30 mins...as you’ll probably see why.
JWT Christmas 2008 from Rob Hainsworth on Vimeo.
“Dalek After Dark” (2013)
To celebrate the 50th anniversary of Dr Who (and generate some PR for The Communications Agency), I wrote and shot this short, revealing what the agency's resident Dalek got up to after hours.
The short was well-received (particularly by Dr Who fans) and resulted in new business meetings for the agency.
Dalek After Dark from Rob Hainsworth on Vimeo.
The Anne Frank Trust (2013)
2013, was the 70th anniversary of Anne Frank’s Diary. To mark the occasion, the Trust's '13 in 13 Campaign' competition asked 13 year olds to write in and tell (then) Prime Minister, David Cameron, how they would change the world. A school full of Prime Ministers was sure to grab attention.
Stats:
• Over 2,739,023 tweets or retweets
• 1000s of YouTube views
• Over 1,300 13 year olds wrote to the Prime Minister - far exceeding the Trust's expectations
• National press coverage
"This single campaign gained more high-level exposure than anything we have ever done before."
- Gillian Walnes, co-founder of The Anne Frank Trust
Shortlisted and a finalist for both the DMA Awards and the CIM Marketing Excellence Awards 2013.
Anne Frank Trust - 13 in 13 Campaign from Rob Hainsworth on Vimeo.
Press Release:
