The brief was to drive NatWest Rooster Money card trials (for new & existing customers) by demonstrating how Rooster Money
can help families thrive, and help young people get a head start with money and grow towards financial independence.
To do this, we took NatWest’s Q1 brand TVC and re-edited it so that it worked harder for a DRTV audience.
Stats:
TV (Results captured from 1st July - 30th September)
• Highest response rates and lowest cost per session when comparing to H1 2025
• 75.6M Adult impact
• Contributed 7.1% of the visits to the website or app.
• Increased purchase by 14%
YouTube (Results captured from 2nd - 30th September)
• 23M impressions
• 1.3M views
The DRTV was supported with 15” cut downs in 1x1, 9x16 & 16x9 formats with different CTAs for new and existing customers.
As well as 3x 15” reels, each dedicated to one of the RTBs: Spend, Earn & Save.
And finally, a META carousel:
Creatives:
ACD & Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Elliott Parry
