The brief was to drive NatWest Rooster Money card trials (for new & existing customers) by demonstrating how Rooster Money can help families thrive, and help young people get a head start with money and grow towards financial independence.
To do this, we took NatWest’s Q1 brand TVC and re-edited it so that it worked harder for a DRTV audience. We also supported the TVC with social media edits.
The results so far, have been pleasing…
TV (Results captured from 1st July - 30th September)
· Highest response rates and lowest cost per session when comparing to H1 2025
· 75.6M Adult impact
· Contributed 7.1% of the visits to the website or app.
· Increased purchase by 14%
YouTube (Results captured from 2nd - 30th September)
· 23M impressions
· 1.3M views
DRTV
Social
We then created 15” cut downs in 1x1, 9x16 & 16x9 formats with different CTAs for new and existing customers.
As well as 3x 15”, each dedicated to one of the RTBs: Spend, Earn & Save.
And a carousel:
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Elliott Parry