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Rob Hainsworth: ACD / Creative & Copywriter                        /   Brands   /   About Rob   /   Rob is...   /

Radio

A collection of radio for your ears.


Amazon Free Delivery Messaging 2022, DE. Bit of fun to tell new customers in Germany that they get free delivery on their orders.
Fun fact: Inspired by Sergei Prokofiev‘s Peter & The Wolf’s musical intros of the animals. (In German with English animation/subtitles) 

Amazon Value Messaging 2021, Q3. With the Amazon app, you can shop anytime, anywhere. Pan-European radio.

Amazon Value Messaging 2021, Q2. With the Amazon app, you can shop anytime, anywhere. Pan-European radio.

Amazon Value Messaging 2021, Q1. With the Amazon app, you can shop anytime, anywhere. Pan-European radio.

Christmas 2020 - Everyone’s shopping during lockdown (What else is there to do?). So, you’d better get in there quick!
I wrote and recorded 10+ scripts to cover Europe, Australia, and North & South America, to include country-relevant celebrations such as Mexico’s Buen Fin.

Amazon Echo Moments - Showcasing how Alexa can fit in to everyday life. 


BP Ultimate + World Rally Championships. Radio promoting the chance to win WRC tickets and a drive
with a BP Ultimate Abu Dhabi driver -  using the emotions that the winner will experience while driving in
a WRC car.


Ford + WhatCar Announcement. The Ford Focus Style TDCi had just won the WhatCar? Green Car Award.
I didn't see anything wrong in Ford blowing their own trumpet. Just a little bit.


E.ON. E.ON wanted to promote their new capped-rate energy tariff. I instantly thought about when
we go house hunting and how we sometimes enquire about the energy bills of the place we're looking at.
(Seems pretty relevant even now)