Amazon Prime Day ‘21
An integrated campaign, I’ll let the intro page explain the idea...
McDonalds UK - Great Tastes of the World
When McDonald’s Great Tastes of the World TVC focused on people getting a real taste of a country when you tuck into the meals, rather than a small taste
when you visit the country for a holiday, I wanted to take the OOH and literally everyone a small taste. So, I created the world's first tiny ad with the public
needing to use a magnifying glass to read it.
Amazon Prime
With Prime offering you entertainment, grocery shopping and more - and with fast delivery, Amazon wanted to let everyone know that your home
could be the “Go to” destination for a big night in. I thought going big with the creative would suit the message with some fun, musical TV...
and radio...
Imigran - Art Direction
What was loved about the art direction (visually trying to show how a migraine feels and how quickly Imigran can tackle it) was also
why this option didn’t run - it could potentially affect migraine sufferers. See the final prints, here
b-eat - Google hijack
b-eat, a charity that helps people with eating disorders, wanted to find a different way to chat to young sufferers - without preaching.
As most young people go to the internet for 'inspiration', I thought a great way to talk to them would be through working with Google.
Upon searching for keywords related to ways to get thin, a fake results page will appear. Each result is part of a deadly cycle that people with
eating disorders can get stuck in. As the user scrolls down, the result page gets smaller and smaller - showing the consequences of being stuck
in this cycle, with a CTA at the end.
Carlsberg - 0.0% Launch (48 sheet)
When Carlsberg released Carlsberg 0.0%, this ‘undercover soft drink’ coincided with the premiere of the James Bond film, Spectre.
Perfect for a bit of lighting fun and a little play on words.
Day. Night.
The Balvenie - Note Perfect Facebook Game
The Balvenie is a whisky brand known to its loyal fans for its craftsmanship. So, taking this as inspiration,
I suggested they create a game that centres on this ethos.
Facebook fans were invited to craft a tune using Balvenie tumblers, share it with their friends, and potentially win a prize.
