Amazon Prime Day ‘21
An integrated campaign, I’ll let the intro page explain the idea...
McDonalds UK - Great Tastes of the World
To coincide with the release of the TVC for McDonald's Great Tastes of the World, I was tasked with creating buzz around the new meals to drive people in the restaurants.
The TVC focused on getting a real taste of a country when you tuck into the meals, rather than a small taste when you visit the country for a holiday.
With that in mind, we wanted to give people a small taste of the world - literally.
I created the world's first tiny ad with the public needing to use a magnifying glass to read it.
I supported this with a series of small monuments dedicated to the 6 GTW destinations. Placed around the city, and in-store, they acted as drivers to local McDonalds.
Amazon Kindle
With a Kindle, you’ll find so many stories, characters and destinations available in one place. I wanted to convey that it in a fun, glorious and captivating script to match the possibilities of the device. Unfortunately, the budget was slashed before the first WIP.
Amazon Prime
With Prime offering you entertainment, grocery shopping and more - and with fast delivery, Amazon wanted to let everyone know that your home could be the “Go to” destination for a big night in. I thought going big with the creative would suit the message with some fun, musical TV...
and radio...
2023, however, was tough for everyone so budget slashing meant Amazon eventually went with what is known as “Truck & Trailer” - a clip of a Prime Orginal/Exclusive movie/series and the Amazon box bolted on to the end.
Imigran - Art Direction
What was loved about the art direction - visually trying to show how a migraine feels and how quickly Imigran can tackle it - was also why this option didn’t run. It was felt it could potentially affect migraine sufferers. See the final prints, here
Spa Sanctuary - #LetGo
Spa Sanctuary wanted a PR stunt to push #LetGo into Year 2.
I thought how cool would it be if you could tweet your problems (using #LetGo) and they filled a hot air ballon - thus letting go when it floats away.
b-eat - Google hijack
b-eat, a charity that helps people with eating disorders, wanted to find a different way to chat to young sufferers - without preaching. As most young people go to the internet for 'inspiration', I thought a great way to talk to them would be through working with Google.
Upon searching for keywords related to ways to get thin, a fake results page will appear. Each result is part of a deadly cycle that people with eating disorders can get stuck in. As the user scrolls down, the result page gets smaller and smaller - showing the consequences of being stuck in this cycle, with a CTA at the end.
Carlsberg - 0.0% Launch (48 sheet)
When Carlsberg released Carlsberg 0.0%, this ‘undercover soft drink’ coincided with the premiere of the James Bond film, Spectre.
Perfect for a bit of lighting fun and a little play on words.
Day. Night.
The Balvenie - Note Perfect Facebook Game
The Balvenie is a whisky brand known to its loyal fans for its craftsmanship. So, taking this as inspiration,
I suggested they create a game that centres on this ethos.
Facebook fans were invited to craft a tune using Balvenie tumblers, share it with their friends, and potentially win a prize.
