To attract new customers, we were tasked with communicating that NatWest are the bank that will enable them into unlocking better money habits for 2026.
Our idea was based around how sometimes it feels hard to find that spark, and it’s only when we reach the end result, do we realise how easy something really
is to begin with.
With a tight budget, we created a social and radio campaign.
Combining two social trends, each execution opens on the end destination before showing the journey of making positive financial decisions with their NatWest
current account to get there, highlighting that Tomorrow really does Begin Today.
Here’s the reels and a selection of statics:
Radio:
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Elliott Parry