With NatWest wanting to encourage take up of their Reward credit card, we were tasked with making customers aware of the benefits of using it for everyday purchases, under the proposition,
“Get rewarded for everyday spending”. An old brief, we were asked to do a refresh using stock imagery.
We said, “Nah. For a bit more budget, we can do something a lot better.” Our campaign idea, ‘Tell Everyone’, uses a socially native ‘trick’ and taps into the human truth that when we get a great
reward (or offer), we can’t help help but tell everyone about it. And we couldn’t wait to show the client. So we convinced someone to ‘act’ for us (don’t remember his name) and shot a test.
The client liked the test, resulting in the content below being created...
Reels:
This layout has resulted in the brand putting in place a version for all future static 9:16 social executions.
We also created animated statics and statics in various formats:
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Nikki Brooks