Carlsberg wanted to create a piece of shareable content for the summer.
I thought about people buying bottles of Carlsberg for picnics or drinks in the park with friends and wondered, how many
times have we all forgotten a bottle opener?
So, I created and shot 'Summer Life Hacks' - a series of posts aimed at making peoples' lives easier during the Summer months.
The best performing was, “Bottle Opener”.
Stats:
• “Bottle Opener” (below) had a 20.5% engagement rate on X - industry average is 3%
• Over 200,000 views and reached over half a million people on Facebook
Gold Winner for The Masters of Marketing Awards: Content Marketing, 2016.
