Carlsberg wanted to create a piece of shareable content for the summer.
I thought about people buying bottles of Carlsberg for picnics or drinks in the park with friends and wondered, how many times have we all forgotten a bottle opener?
So, I created and directed/shot 'Summer Life Hacks' - a series of posts aimed at making peoples' lives easier during the Summer months.
Stats:
• Bottle opener (below) had a 20.5% engagement rate on Twitter (industry average is 3%)
• Over 200,000 views and reached over half a million people on Facebook
Gold Winner for The Masters of Marketing Awards: Content Marketing
